PR PROJECTS
I.YING THE LABEL PR
AUG, 2023
YING THE LABEL is a local clothing brand in Singapore, aspiring to export Chinese silk and flower culture to Singapore, her target group is mainly middle-aged and old people, mainly in the way of friends introduced to customers, so there are not many customer groups in Singapore, the market share is not high.
With the help of my team, we carried out social media campaigns as well as event planning, which led to a 13% increase in sales for the season, and we created different strategies of promotion, including product launches and community encouragement, which provided great brand impact.
（BRANDING/PR）
As in:Creative director
II.CHEN-YING PERSONAL IP BUIDING
APR, 2023
CHEN-YING is a 3D designer based in Singapore, and my team created a series of tailor-made personal promotional programs for her.
We started with clothing and styling promote her from a commercial perspective, thereby increasing the impact of her personal IP.
(Personal IP Building / Branding / Marketing Strategy)
As in: Creative Director/Editor/Script Writer
APR, 2024
III.KLARRA POP-UP STORE
KLARRA is a renowned clothing brand in Singapore with shops at Orchard Singapore/Marina Bay Sands.
My team conducted the event planning for KLARRA's Pop-Up Store and the production of brochures, which increased the quarterly marketing revenue by 7%.
（POP-UP STORE DESIGNING）
As in:Creative director/Post/Graphic designer
IV.VANS SINGAPORE PR
MAR,2025
For 2025 I provided VANS with a series of video interviews and product featureless where I interviewed local Singaporean indie musicians and asked them to describe their relationship with VANS and why they chose VANS.
Strengthen Brand Loyalty
Reinforce Vans' core identity as a symbol of self-expression and creativity.
Engage with skaters, artists, musicians, and streetwear enthusiasts.
（BRANDING/PR）
As in:Creative Director/Editor/Script Writer
